Long Beach, Calif. – March 20, 2014 – Formula DRIFT and GoPro will continue their relationship for the second consecutive season. GoPro is the exclusive and official camera partner for the Series.
“Formula DRIFT is such a unique racing series, unlike any other in motorsports, and GoPro is proud to offer fans and racers a never-before-seen perspective of the wheel-to-wheel intensity that has made DRIFT so intriguing,” said Todd Ballard, Director of Sports Marketing for GoPro.
GoPro, maker of lightweight, wearable and gear-mounted cameras that transform the way consumers and professionals capture and share meaningful content, is the exclusive on-car and in-car camera during official competition. This will be the second of a three-year deal between GoPro and Formula DRIFT that has already proved to be a winning combination for DRIFT fans and racers alike. As the official camera, GoPro enables Formula DRIFT to offer its fans an immersive, unique experience that strengthens the excitement of the racing series, while also providing competitors a tool to review their performances and evaluate the competition. The versatility of the HERO line of cameras allows for angles and perspectives otherwise unattainable. Fans can feel like they are actually in the car next to the stars of the sport.
“GoPro is an integral partner for Formula DRIFT and we look forward to continuing this relationship with them,” stated Ryan Sage, vice-president and co-founder of Formula DRIFT. “This season fans can expect more integration between GoPro and Formula DRIFT with an increase in the content distribution including social media.”
The 2014 Formula DRIFT season will begin with Round 1: Streets of Long Beach on April 4-5. For more information visit: www.formuladrift.com and find Formula DRIFT on Instagram @formulad, Facebook www.facebook.com/formuladrift and Twitter @FormulaD.
For more information contact:
John Pangilinan
213.802.0863
john@theidagency.com
ABOUT FORMULA DRIFT
Entering its eleventh season, Formula DRIFT is recognized as the North American professional drifting championship. Established on the streets of Japan, drifting has evolved into a worldwide competitive sport that challenges each driver’s driving ability and vehicle control. Formula DRIFT provides a forum for professional drifters to compete nationwide for the coveted Formula DRIFT Championship crown. As the first official series in North America, Formula DRIFT has taken competitive motorsports to the extreme, attracting fans and car enthusiasts from all walks of life and establishes itself as the world-wide leader for the Sport. For a competition schedule and ticket information, visit: www.formuladrift.com.
ABOUT GOPRO
GoPro’s versatile cameras and accessories enable people to self-capture immersive and engaging footage of themselves enjoying their favorite activities. From extreme to mainstream, GoPro’s HERO® line of wearable and gear-mountable capture devices are transforming the way consumers, professional athletes, and video production professionals capture, manage and share meaningful photo and video content. Based in San Mateo, California, GoPro’s products are sold through more than 25,000 stores in over 100 countries worldwide and direct via GoPro.com. GoPro branded content is shared and enjoyed by millions of people on popular media channels such as Instagram, Facebook, Twitter, Vimeo and YouTube.
GOPRO® and HERO® are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
