402 Automotive went for a two-for-two during Pentecost Sunday by also hosting Viva Italia concurrently with Supercar Madness at the TT circuit in Assen. It’s a name that requires no introduction, where passion and focus are purely on cars from Italy. From the super-fast Ferraris and Lamborghinis to the day-to-day Alfa Romeos, Fiats, and Lancias. Not to forget the luxury brand from Bologna (Maserati). All Italian finesse owners also had the opportunity for some hot laps on the track, the parade sessions, and, of course, quarter-mile racing, as well as the Concorso D’eleganza. The weather gods gave us typical Dutch weather (as wet as it can be), but that didn’t take the fun away.

Text: Benjamin Wefer
Pictures: Benjamin Wefer
Video: Willem van Lamoen

This time, Viva Italia was on the same side of the circuit paddock as Supercar Madness. But you know exactly when you have entered the Italian section.  Several Italian car clubs were well-represented, including the Lamborghini Club Nederland, which had around fifty members in attendance at the car show. The Coupe Fiat Nederland was also present, along with the Maserati Club Nederland and SCARB, the foundation for Alfa Romeo owners (Stichting Alfa Romeo Bezitter), and several other Italian car clubs.

One car that certainly caught the attention of the spectators on the paddock was the Bertone GB110. Bertone was founded by Giovanni Bertone in 1912 and has consistently redefined boundaries within automotive design. The GB110 is a hypercar limited to only 33 pieces and is a tribute to the founding father. The body resembles the smooth curves of the 1950s with the bold angles of the 1970s. It has a V10 twin-turbo engine that produces around 1124 horsepower and 1100 Nm of torque. The Italian finesse has a top speed of 350 km/h and can accelerate from 0 to 100 km/h in 2.8 seconds.

One remarkable aspect was the presence of numerous oldtimers at Vivia Italia. You must know your history to appreciate the present. One of them was a 1961 Lancia Appia Series 3. The Appia’s production year was between 1958 and 1962, and only 300 were made. Another oldtimer present was a 1977 Ferrari Dino 106-CL-208-GT4.

And for the Lamborghini lovers, the Piazza Lamborghini was the place to be. From Diablos, Gallardos, to Huracans to Aventadors, all parked in one square (Piazza). One of the Lamborghini models that caught our attention was the two Islero. The Islero’s production time spanned from 1968 to 1969, and Lamborghini produced only 225 of them. It came equipped with a 3.9-liter V12 engine that produced approximately 300 horsepower and had a top speed exceeding 250 km/h.

Another Italian jewel was, for sure, the Lamborghini Revuelto. The Revuelto is a mid-engine plug-in hybrid and is Lamborghini’s latest model. It has a V12 engine that produces 814 horsepower at 9250 rpm. Combine this with the electric motor, and the Revuelto is boosted to just above 1000 horsepower.

To stay in the Italian mood, the Maserati Strada (road) was the place to be for those seeking the luxury that only Maserati could provide.

And, of course, the Strada Ferrari set the scene for Viva Italia, as in the car world, what’s more Italian than a Ferrari red car!

As it was for the participants of SuperCar Madness, the participants of Viva Italia also had the opportunity to participate in the Viva Italia Parade. It’s a leisurely round around the track where you can enjoy your car. As it was a slow round, participants didn’t need any safety gear, such as a helmet.

With all the jewels parked at the circuit, of course, the question will arise: who is the best show car of the day? 402 Automotive had that covered with the Concorso Déleganza, where car owners could have enlisted their vehicles to compete and win the title of Viva Italia Best of Show 2025. This time, it was not just one winner but the best of three. One of the winners was a 1984 Auto Bianchi Lancia A112 Abarth. The second winner of the day was a 1992 Maserati Shamal U9, and the third one was for a very clean, new-generation Fiat Abarth.

After being transferred to Zandvoort for a couple of years, this Italian vibe car event is back at the Cathedral of Speed. Viva Italia attracted numerous car enthusiasts and owners who shared a deep affection for Italian brands, ranging from luxury cars to supercars and everyday drivers. The next Viva Italia will take place at the TT Circuit in June 2026. Make sure you mark your calendar so you don’t miss it! Enjoy the Photogallery.